GD Capstone 09

This page with 13 sub-pages is for your research paper development. We are all going to be working together and give each one of you feedback as learning from each other.

This is your 20 page research paper and also design process book. The final paper must be submitted in print, and updated on your blog page.

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TITLE: YOUR CAPSTONE PROJECT TITLE AND TAG-LINE

DESIGNER: YOUR NAME AND ID

COURSE: ART 499 GRAPHIC DESIGN CAPSTONE

INSTRUCTOR: YUNSUN CHUNG-SHIN

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TABLE OF CONTENT

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BACKGROUND

1. 09 CAPSTONE BRIEF
2. GENERAL SUSTAINABLE DESIGN RESEARCH
3. EMOTIONAL STATEMENT
4. INSPIRATION(S)

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CAPSTONE BRIEF (300WORDS):
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RESEARCH

1. PROJECT SPECIFIC RESEARCH: PROBLEMS
2. CASE STUDY PROJECT(S): SOLUTIONS
3. DESIGNER(S)
4. VISUAL COMMUNICATION STYLE(S)
5. SURVEY: QUESTIONS AND RESULTS

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ART DIRECTION

1. CONCEPT (BIG IDEA)
2. BRANDING: NAMING, LOGO, SYMBOL, TAG-LINE
3. STYLE (LOOK AND FEEL)
4. TYPOGRAPHY
5. COLOR

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DESIGN AND DEVELOPMENT (FROM SKETCHES TO FINAL)

1. SKETCHES
2. ELECTRONIC VERSIONS (1-3 STAGES)
3. FINAL VERSION

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CAMPAIGN APPLICATIONS

1. POSTERS
   • ART DIRECTION
   • DESIGN DEVELOPMENT
   • FINAL 3 POSTERS
2. MEDIA: PROMOTIONAL CAMPAIGN ADVERTISEMENT
   • STORY
   • ART DIRECTION
   • DESIGN DEVELOPMENT
   • FINAL SCREEN SHOTS 3-6 IMAGES
3. OTHERS
4. CAMPAIGN EVENT
   • WHAT AND WHY
   • WHEN
   • WHO
   • WHERE
   • HOW

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EPILOGUE (REFLECTION SUMMARY)