GD Capstone 09

Survey

Click here to take the survey now.
Age:
Gender

How often do you Travel by airplane?
Once a year
Twice a year
More

Do you know Greenhouse gas emissions caused by aircrafts have doubled in the past 10 years?
Yes
No

Do you prefer paper or paperless tickets?
Paper
Paperless

Do you know the heavier plane is the more fuel it needs to get of the ground?
Yes
No

Do you book on a biofueled-airlin?
Yes
No

Do you take your own stuff on the airplane like mug or pillow?
Yes
No

Do you have any suggestion for the campaign?

Research + Case Study

Continental Airlines Flight Demo Uses Sustainable Biofuels
Last week we posted about the Emirates Airlines Green flight which offers some degree of green protocol but still the darn plane runs on pure petroleum. It looks like someone in the airline industry woke up because just a couple days ago Continental Airlines made a test run of a plane that runs on sustainable biofuel.
–>Click here to read more <–

Virgin Atlantic completes first airline biofuel flight from London to Amsterdam
Using an unmodified Boeing 747, pilots for Richard Branson’s Virgin Atlantic have successfully flown from London’s Heathrow airport to Amsterdam using a biofuel made of a mix of coconut and babassu oil. This is the first biofueled-airline flight but not the first time an airplane has lifted off on biofuel
–>Click here to read more <–

Building Green: Delta Donates Onboard Recycling Proceeds to Fully Fund Construction of Environmentally Friendly House for Habitat for Humanity
ATLANTA, April 22, 2008 – In recognition of Earth Day 2008, Delta Air Lines (NYSE: DAL) will donate the 2007 proceeds of its comprehensive onboard recycling program totaling $80,000 to completely fund the construction of an EarthCraft-style house for community partner Habitat for Humanity.  Building is scheduled to begin in the Habitat for Humanity development in Jonesboro, GA this September.  Delta, Gate Gourmet and Aramark employees – all of whom support the company’s onboard recycling initiative on a daily basis – will lend their time and talents to the construction effort.
–>Click here to read more <–

Partnership with Airlines Promotes Recycling On-Board Aircraft and Saves Money
The Port of Seattle Commission today approved the design of an incentive recycling program for off-aircraft trash by partnering with Seattle-Tacoma International Airport airlines, thus reducing waste sent to landfills and saving over $250,000 each year. With an estimated 40% of off-aircraft waste identified as recyclable, the Port of Seattle is leading the way nationally to expand the airport’s recycling program.
–>Click here to read more <–

Minimize trash on the plane
Did you notice how wasteful a plane trip can be? Everytime you get a drink you get a new plastic cup, and most of the food comes in disposable packaging with disposable fork/knife/spoon. You can easily reduce your trash by following any or all of the following tips:
- Keep your plastic cup until the end of the trip. When the flight attendants offer you another drink, just hand over your cup. You may have to insist!!
- Bring your own reusable pastic bottle. Make sure it is empty when you pass security and then fill it up at any of the filtered water fountains in the gated area.
- Avoid eating the airplane food, instead bring your own… it will probably be tastier and healthier and you can put it in reusable containers.
–>Click here to read more <–

Airplane Contrails Boost Global Warming, Study Suggests
Moving flight times from night to day could reduce air travel’s contributions to global warming, a new study suggests.
Scheduling more daytime flights may lessen the impact of contrails—the visible streaks of condensation that many planes leave in their wake.
–>Click here to read more <–

Airplanes And Global Warming
I always thought that airplanes had to cause a fair amount of pollution and global warming; however, I never saw anything that predicted how much pollution was involved. That is until I read Revealed: The real cost of air travel. There has been a lot of effort on the part of Britain to dramatically cut back on carbon dioxide emissions, and plans for dramatically reducing them in the future (such as carbon sequestration plans). In fact, they set a target of reducing CO2 emissions by 60% by 2050. According to the article, airline flights make that goal impossible to reach.

–>Click here to read more <–

• Title: Message in the Air
  
• signature image:

Story with emotional statement

• Research Results:

Natural Resources Saved. A primary benefit of the ARS program has been to save vast quantities of natural resources. It is fairly straightforward to estimate these savings.

• It takes around 17 mature trees to produce 1 ton of paper fiber. ARS recycled 800 tons of paper in 2004, which translates to a savings of about 13,500 trees for the year and over160,000 trees since we began operations. Manufacturing 1 ton of paper from trees also requires 360 pounds of salt cake, 216 pounds of lime, and 76 pounds of soda ash. ARS has therefore avoided the need to use 260 tons of these other resources in 2004. Moreover, each ton of paper recycled saves about 7,000 gallons of water that would be needed to process tree pulp into paper fiber. This means ARS reduced demand for water by more than 5.5 million gallons last year, with associated reductions in the demand for chemicals needed to treat the water.

About 5 wood pallets can be produced from the typical tree. ARS recovered around 3,100 useable pallets in 2004 and distributed them for re-use. This translates to a savings of about 620 trees in 2004 and over 6,500 trees since we began operations. We also recovered a large number of badly damaged pallets and provided them for mulch production and other uses.

• Recycling 1 ton of aluminum prevents the need to mine about 4.4 tons of bauxite ore. ARS recycled 45.1 tons of aluminum in 2004, which translates to a reduction of roughly 200 tons of mined bauxite ore. Producing 1 ton of aluminum from bauxite also requires production of around 1,020 pounds of petroleum coke, 966 pounds of soda ash, and 238 pounds of lime. Thus, ARS has also helped avoid the need to produce 50 tons of these raw materials last year.

Recycling 1 ton of steel prevents the need for about 2,000 pounds of iron ore, 1,400 pounds of coal, 800 pounds of petroleum coke, and 450 pounds of lime. ARS recycled approximately 46 tons of steel at FLL in 2004. This translates to a savings of 46 tons of raw iron ore, 32 tons of coal, 18 tons of petroleum coke, and 10 tons of lime. These reductions in mining burden also reduced impacts to the land, air and water.

• Recycling 1 ton of glass saves around 1.2 tons of other resources, including 433 pounds of soda ash, 433 pounds of limestone, 1,330 pounds of sand, and 151 pounds of feldspar. In 2004, ARS recycled 50 tons of glass, thereby reducing the consumption of these mineral resources by a total of about 60 tons. This reduction in mining, in turn, reduced impacts to the environment.

• • Problems/Facts:
  • Air travel produces 19 times the greenhouse gas emissions of trains; and 190 times that of a ship.
  • Aviation could contribute 15 per cent of greenhouse gases each year if unchecked.
  • Greenhouse gas emissions caused by UK air travel have doubled in the past 13 years, from 20.1m tons in 1990 to 39.5m tons in 2004.
  • During the same period emissions from UK cars rose by 8m tons, to 67.8m tons.
  • One return flight to Florida produces the equivalent CO2 of a year’s average motoring.
  • Emissions at altitude have 2.7 times the environmental impact of those on the ground.
  • Air travel is growing at UK airports at an average of 4.25 per cent. In 1970, 32 million flew from UK airports; in 2002, 189 million. By 2030 some 500 million passengers may pass through UK airports.
  • Cargo transportation is growing by 7 per cent a year. In 1970, 580,000 tons of freight were moved by plane; in 2002, 2.2 million tons. It is forecast to reach 5 million tons in 2010.
  • 50 per cent of the UK population flew at least once in 2001.
  • Flying 1kg of asparagus from California to the UK uses 900 times more energy than the home-grown equivalent.
  • Solutions
  • Bio fuel airplane
  • Paperless tickets
  • Bring your own stuff; mug, pillow
  • pack lightly
  • Recycling program in all airlines
• Key Messages:
• Big Ideas:
• Campaign Planning:
  • What
  • Why
  • Where
  • When
  • How
•