GD Capstone 09

1. Campaign Title:
Hungry Soil

2. Targeted Message:
awareness campaign that is targeting the kids and let then see the risk we are putting our planet in.

3. Targeted  Goals:
* don’t waste food
*take as much as you really need only.

4. Strategy or Process:
* Educational Media approach ( posters/ video/ website)
* Educational awareness activities.

5. Action:
Spread the awareness
Increase their knowledge about the risk of food waste

Design Process: Plan and provide your design process.

Your Campaign Title:
Feed the soil
– The Message:
learning to balance our behavior (take as much as we can give)

Targeted Audience:
direct audience Kids.
Indirect audience every member in the society.

Inspiration:
– Signature Image:

Why:

* In the current climate of rising gas and food prices, it should stand to reason that people would find ways to change their most wasteful habits. According to new research from the UK, we need look no further than our own refrigerators.

* Statistics show that, 1/3 of all food purchased goes bad before being eaten

* according to a German scientists, Harald Morr “Even just opening the lid of a bin containing organic waste can cause mould spores to be stirred up which, if breathed in, can damage the lungs,”

How:
•    Create promotional item that would rise awareness
•    Cooperate with schools to arrange activities.

Campaign/Promotion Plan
– Goals: raise awareness of how people could compose their food in a way that the earth wont be in risk.
— Media Campaign:
—  video
— Poster
— Webpage

Resources:
Survey
Meeting school students