GD Capstone 09

This is your 20 page research paper and also design process book. The final paper must be submitted in print, and updated on your blog page.

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TITLE: YOUR CAPSTONE PROJECT TITLE AND TAG-LINE

DESIGNER: YOUR NAME AND ID

COURSE: ART 499 GRAPHIC DESIGN CAPSTONE

INSTRUCTOR: YUNSUN CHUNG-SHIN

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TABLE OF CONTENT

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BACKGROUND

1. 09 CAPSTONE BRIEF
2. GENERAL SUSTAINABLE DESIGN RESEARCH
3. EMOTIONAL STATEMENT
4. INSPIRATION(S)

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CAPSTONE BRIEF (300WORDS):
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RESEARCH

1. PROJECT SPECIFIC RESEARCH: PROBLEMS
2. CASE STUDY PROJECT(S): SOLUTIONS
3. DESIGNER(S)
4. VISUAL COMMUNICATION STYLE(S)
5. SURVEY: QUESTIONS AND RESULTS

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ART DIRECTION

1. CONCEPT (BIG IDEA)
2. BRANDING: NAMING, LOGO, SYMBOL, TAG-LINE
3. STYLE (LOOK AND FEEL)
4. TYPOGRAPHY
5. COLOR

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DESIGN AND DEVELOPMENT (FROM SKETCHES TO FINAL)

1. SKETCHES
2. ELECTRONIC VERSIONS (1-3 STAGES)
3. FINAL VERSION

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CAMPAIGN APPLICATIONS

1. POSTERS
   • ART DIRECTION
   • DESIGN DEVELOPMENT
   • FINAL 3 POSTERS
2. MEDIA: PROMOTIONAL CAMPAIGN ADVERTISEMENT
   • STORY
   • ART DIRECTION
   • DESIGN DEVELOPMENT
   • FINAL SCREEN SHOTS 3-6 IMAGES
3. OTHERS
4. CAMPAIGN EVENT
   • WHAT AND WHY
   • WHEN
   • WHO
   • WHERE
   • HOW

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EPILOGUE (REFLECTION SUMMARY)