GD Capstone 09

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TITLE: YOUR CAPSTONE PROJECT TITLE AND TAGLINE

DESIGNER: YOUR NAME AND ID

COURSE: ART 499 GRAPHIC DESIGN CAPSTONE

INSTRUCTOR: YUNSUN CHUNG-SHIN

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TABLE OF CONTENT

1. BACKGROUND
   1. 09 CAPSTONE BRIEF
   2. GENERAL SUSTAINABLE DESIGN RESEARCH
   3. EMOTIONAL STATEMENT
   4. INSPIRATION(S)
2. CAPSTONE BRIEF (300WORDS):
3. RESEARCH
   1. PROJECT SPECIFIC RESEARCH
   2. CASE STUDY PROJECT(S)
   3. DESIGNER(S)
   4. VISUAL COMMUNICATION STYLE(S)
   5. SURVEY: QUESTIONS AND RESULTS
4. ART DIRECTION
   1. CONCEPT (BIG IDEA)
   2. BRANDING: NAMING, LOGO, SYMBOL, TAGLINE
   3. STYLE (LOOK AND FEEL)
   4. TYPOGRAPHY
   5. COLOR
5. DESIGN AND DEVELOPMENT (FROM SKETCHES TO FINAL)
   1. SKETCHES
   2. ELECTRONIC VERSIONS (1-3 STAGES)
   3. FINAL VERSION
6. CAMPAIGN APPLICATIONS
   1. POSTERS
      1. ART DIRECTION
      2. DESIGN DEVELOPMENT
      3. FINAL 3 POSTERS
   2. MEDIA: PROMOTIONAL CAMPAIGN ADVERTISEMENT
      1. STORY
      2. ART DIRECTION
      3. DESIGN DEVELOPMENT
      4. FINAL SCREEN SHOTS 3-6 IMAGES
   3. OTHERS
7. CAMPAIGN EVENT
   1. WHAT AND WHY
   2. WHEN
   3. WHERE
   4. HOW

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20 page Capstone Design Document Specifications

Example Document 1: aliat_greeniators

Example Document 2: hamda_regreet

Example Document 3: lovenvo

Example Document 4: lailaali_final_doc

WHAT: 20 PAGE CAPSTONE PAPER

WHEN:

1. Upload PDF to your blog by Tuesday 5pm

2. Submit your PDF to E-portfolio by Wednesday at 1:30 pm in the class

3. Print it out

4. Display at the exhibition by Sunday June 14 for your presentation and submit one to Yunsun

HOW:

1. A4 preferably landscape for a screen view

2. Prepare images as saved for the web from Illustrator or Photoshop

3. Insert images not copy and paste to word doc

4. Save it as PDF

5. Use PDF Optimizer in Acrobat to compress