GD Capstone 09

returning to london in 1986 he has completed projects
for amongst others airbus industries, kartell, ceccotti,
cappellini, idee, moroso, luceplan, driade, peugeot,
apple computers, issey miyake, vitra, olympus cameras,
yamagiwa corporation, tag heuer, hackman, alias,
herman miller, japan airlines and toyo ito architects, japan.

winner of numerous international awards his work has
been extensively published and exhibited internationally
including the museum of modern art in new york,
the guggenheim museum new york, axis centre japan,
pompidou centre, paris and the design museum london -
where in 1993 he curated the first permanent collection.
lovegrove was awarded the world technology award by
time magazine and CNN in november 2005.

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designboom met ross lovegrove in milan on november 30th, 2006.
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what is the best moment of the day?
I think about four ‘o’ clock in the afternoon as
I tend to slow down a little and contemplate what has
happened, and what’s still got to be done that day.
it’s a critical moment in the studio.

what kind of music do you listen to at the moment?
I really like justin timberlakes new album (futuresex/lovesounds),
the production is excellent and whilst I never liked him before,
with this album he has grown into his own creative entity.
then there’s bowie, I’ve never stopped listening to him.
my son tends to download a lot of music,
which ironically is music that I was listening to 20 years ago.

what books do you have on your bedside table?
I don’t have a bedside table, rather a huge pile of
books that are next to my bed, mainly on art and architecture:
anish kapoor, toyo ito and many exhibition catalogues.

do you read design and architecture magazines?
I dont read a lot of magazines, the only ones that I do are
normally scientific ones.

where do you get news from? newspapers?
I’m a bit of a news addict, I can watch the news repeatedly,
I like current affairs and to stay informed.
I read the herald tribune, the wall street journal and
the independent, which I like very much because it gives
you real, relevant events relating to humanity.

I assume you notice how women dress.
do you have any preferences?
I’m attracted to women who dress elegantly and relative
to their age. those who dress with some refinement and
attention to their own body. if a woman can walk well,
that’s a huge thing. it’s really a combination that would
catch my eye.

are there any clothes that you avoid wearing?
I would never wear a duffle coat.

do you have any pets?
no.

when you were a child, did you want to become a designer?
no, it was rather incidental.
I don’t come from a family that has any relationship with design.
I grew up in wales in a military family, so there’s a sense of
strategy in me which helps me organize.
I didn’t know that I would be a designer, though I’ve always
been interested in form since I was a young child.

who would you like to design something for?
I mentioned david bowie, I’d like to work with a great musician.
somebody that I could design a great bespoke musical
instrument for that would perhaps allow them to experiment.
do you discuss your work with other designers or architects?
I’m quite open and happy to tell people what I’m working on
others don’t want to do this so much (laughs).
I don’t really talk with other designers about design that often.
I have a better dialogue with architects, zaha hadid, kazuyo sejima
and david chipperfield.
architects do some pretty exceptional things these days and I’m
fascinated by their ability to create such incredible structures.

describe your style as a good friend of yours might describe it
I’m an evolutionary biologist, more than a designer.
I don’t know what design is anymore, I create form,
I understand form and I’m enjoying the digital age to create it.
I’m hoping to push that even further. my work also relates to nature,
in an evolutionary sense as I’m concerned with reduction.
I exercise what is called ‘organic essentialism’ which means using
nothing more - nothing less than is needed.
I feel comfortable in this organic, isomorphic, anthropomorphic,
liquid age of making things, but I try not to force it into things that
don’t need it.

see video clip

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which of your projects has given you the most satisfaction?
personal projects because I’m doing them for myself.
for the last decade or so I have been working on my own pieces,
which the world has not really seen. I will have a show next year
(2007) in new york with philips de pury called ‘endurance’.
it will feature for the first time a number of pieces that I have made
in carbon fibre and aluminum. these pieces really synthesize
the concept of ‘organic essentialism’.
exhibitions are a moment of hesitation for me, I’m looking internally
at what I do so that I can grow again. then there are the products
that I’m known for, like the water bottle for instance, that have
sold very well, but these projects for me are really more about the
meaning of ‘why we produce them’. I’m always trying to do things
with minimum resources but at the same time achieve the
maximum civilising effects. ultimately I’m looking for a ’system’
that can let me approach the work that I do with some degree
of logic and intelligence.

can you describe an evolution in your work?
one grows up, one has a series of influences and
those influences bear down on how you design objects.
some of my early work was experimental. I was exploring
and trying to see where I would fit in. a defining moment was a
camera that I did at the royal college of art. at the time memphis
was all the rage, I doubted that whole scene, all the colour and form
didn’t feel very natural to me. I designed this camera, that to
me defined restraint, which I still have in me. something like the
staircase in my studio, a self made object, which has everything
that I’m looking for - in terms of calming it down, elegance of form,
minimum material, appropriate technology and succinct function -.
if I were to do a camera now though.
I have this feeling that I should do it in a weird sort-of cartolage
material, somewhere between nylon and silicon.
I’m currently looking at systems called netification,
coralization and reduction of mass through perforation and
so on, not necessarily in terms of products but cars and
architectural projects, that I am working on.

is there a designer or architect from the past that has
influenced you or that you particularly appreciate the work of?
I guess I have been influenced more by the work of artists.
to me jackson pollock was a genius. I’m very curious of the level
of insanity in throwing yourself at something in the way he did,
and how it creates such incredible profundity and value.
it produces such uniqeness and something that is so far away
from the crowd. popular culture is not where the value is because
its not sustainable. it’s transient, throw away ideas and I’m not
interested in this. I’m interested in the longevity of ideas.
looking not too far in the past I love the work of renzo piano,
shigeru ban, and george nelson. I also like people like mariko mori.
I think that her work is incredibly visionary.
also anish kapoor, so good that it makes you want to give up!
it’s very spiritual, and I don’t see products that move you in that
same way. I’m trying to understand how I can put some of this
into a product. everyday objects which people can be lifted by
but that are also responsible in terms of morality and how they
use materials and function.
…contemporary designers and architects?
there are so many different approaches today.
look at kazuyo sejima and how she is trying to re-define surfaces,
how she finds materials to amplify and at the same time reduce
the sense of materialism.
also ‘the new generation people’ like greg lynn, the digital
architects. it’s the beginning of something and once that gets
going it will be incredible.
I’m fascinated in how the new generation of designers that’s
emerging will use their computer based skills, what will come of
that. in ten years time I’m sure that architecturally we will see
some profound changes in form.
… and graphic artists?
I like the work of john maeda, and I do work with a number of
graphic designers such as mark farrow, but this is more on the
‘commercial side of things’. I have clients who have the need to
communcate something very specific. it’s less isoteric and more
controlled. however I dont get so involved. I’m such a three
dimensional thinker, when things become flat it isn’t easy for me.
do you have any advice for the young?
’stay positive whatever happens’ because people like positive
people. have stamina, this job is very demanding.
you are always busy (that can be a good thing though, if you
like what you do).
try to remain individual and don’t copy others.
to begin with it’s okay - as a point of reference - but then try
to move on. watch out for a corner of this earth and make it your
own, do something that has relevance, that ‘has legs’ and
can go forward.
also, think about good environmental solutions.
we are going to go through a new industrial revolution of sorts
at some point, because we can’t keep using resources the
way that we have.
is there anything that you are afraid of regarding the future?
it is a bit like boiling the frog at the moment,
something is bubbling on the surface.
we don’t get a big picture.
we live in these big cites where food is delivered to our door
and everything else is there for us.
I don’t think that we fully understand the implications of
CO2 emissions, population growth and resource draw-downs.
the issue of china becoming a consumerist nation.
there are some really big things on the horizon that will eclipse
the facile, superficial debate going on at the moment about
aesthetics. there is an amazing potential for the industries,
brands to engage in something that is way much more global
and human in the bigger debate.
there is more opportunity and business to be made joining
this front rather than going against the grain of human needs.
if you see something designed, for example by dieter rams,
you might say ‘that’s restrained’ and ‘quiet’ and ‘calm’,
but it’s a complete misnomer to think that only things
which are linear and of a particular scale are modest .
an egg chair by arne jacobsen, which is completely organic
is very modest.
so, we as people need to understand that by jumping into the
world of form you can reduce mass and material but still
create something that has more a ‘joy of existence’
(that relates to every question that you have asked me -
what women wear, music, everything).