GD Capstone 09

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[ Process Presentation ]
Every student will have an opportunity to present her unique and meaningful learning experience in public after finishing 10 weeks capstone study. It is a crucial point to get right feedback and critiques to refine your capstone project and be ready to start production. The process presentation is open to Zayed University. Students and should be approximately 10-15 minutes in length. The presentation should show a quick survey of the students past projects, the draft/developing capstone project, its research background and all related sketches.

Presentation Requirements: Website, PPT, Display Boards, Movie, Capstone Document Draft

1. Website: Online Capstone Design Process Website
— 01. About

——– Background: Emotional Statement, Inspirations
——– Research: Problems and Solutions Facts and Diagrams
——– Designer
— 02. Campaign plan

— 03. Design Process
——– Design Direction: Concept + Look and Feel/Style + Typography + Colors

——– Branding: Message, Tagline, Keywords sketches and development process

——– Design Guideline: Logo, Size, Color, Typo, Variations and Application Guidelines

— 04. Production

——– Products

——– Services

——– Campaign

— 05. Resources

— 06. Capstone Requirements

——– Capstone document (20 page)

——– Presentation

——– Exhibition

2. PPT: present each talking points

3. Display Boards:

— Mood board with inspirations
— Research with problems and solutions diagrams produced in Illustrator

— Business plan diagrams produced in Illustrator
— Branding sketches and development process
— Applications with products/services sketches
— Campaign plan sketches

4. 20 page Capstone Document Draft

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PRESENTATIONS

Your presentation will be graded in this matrix:

• PREPARATION + PUNCTUALITY 25%
• DESIGN: DISPLAY BOARD + ANY GRAPHICS 25%
• DELIVERY: ENGAGING COMMUNICATION 25%
• QUALITY: CONTENT ORGANIZATION 25%

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CHECK LIST

Criteria
Excellent: 5 points quality of work is exceptional; worked very hard
Very Good: 4 points quality of work is very good; almost no flaws; worked very hard
Good: 3 points quality of work is good; minor flaws; worked hard
Acceptable: 2 points didn’t put much thought into some parts
Poor: 1 point not really based on any material studied in the course
Not delivered: 0 point

Most of points below should be documented in your process book for final submission.
01 Introduction
Appropriate greetings with your name, your learning goals or expectation for the project

02 Project Overview
Project goals, your understanding of personal identity design, design specifications, timeline, your design process

03 Research
Other identity design, your concept or style related research

04 Art Direction
The big idea, core concepts or theme, look and feel, and targeted message

05 Design Process
Evolution of your design process from sketches to final design

06 Problems and Solutions
Why and How you take care of the design problems to achieve your design goals

07 Layout
Visual hierarchy, focal point, visual elements, integration, and uniqueness

08 Typography
Use of fonts, relationship to the concept and visual elements: define the characteristics and roles of your font choices

09 Color
Choice of color or color combination: define the characteristics and roles of your color choices

10 Legibility
Present color and black and white version and explain how you improve the legibility without loosing any design quality

11 Self Evaluation
Clarify strength/success and weakness/need-improvement

12 Setting the Tone
Is presentation engaging, energetic, enthusiastic?

13 Oral Presentation
How does the presenter convey the message in terms of clear and good volume avoiding stumbling, blank spots

14 Punctuality
Started and finished on time, no over time or significantly under

15 Conclusion/Epilogue
Address learning points, or hindsight, ask questions or feedback

16 Presentation Board
Is the presentation board well prepared? Layout, trimming, project information: name, course, designer statement

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[ Final Presentation ]
The Final presentation will factor into the grading of the students Capstone project. The Final presentation must be 20-30 minutes in length, must be a professional presentation, and be visually engaging and interesting. The student must display their work on their Capstone project and the findings and development of their Capstone document in the exhibition, whether it is on campus or off-campus. The presentation occurs the week before finals, and the exhibit off-campus directly afterwards.

1. Website: Online Capstone Design Process Website

2. Capstone document (20 page)

3. PPT: present each talking points

4. Exhibition Display
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[ Submission: Print outs and CD]
– Each item below 1-4 should have a folder with 2 files;
one final and one process. [file name i.e, yunsun_book.ai/psd/doc, and yunsun_book.pdf]
Don’t forget to reduce your file size to A4. I don’t need a actual size file.
– The process files must be the final stage file only with resources that you have used in either ai or psd.
– CD COVER REQUIRED with your name and course. I know what and how you have done before, so just make sure your submission should be professional.
– Include your Video Narratives and posters if you can. Everything should be in one CD.

1. Catalog Template Submission:
– Read carefully on what I have revised.
– Provide high print quality images to Sara this week and on CD

2. Capstone Document:
–  Must completed in word or ai/innd and save/print as PDF.
–  Again compress it as instructed.
–  Please make sure your writings are proof read by someone else who doesn’t know the project.

3. Display boards:
–  Please make sure your writings are proof read by someone else who doesn’t know the project.
–  You can print and mount after my approval. If you don’t, you might have to print them again for the exhibition.
–  All applications should be photographed and placed on display boards.
–  Protect your boards well so your work will be intact till exhibition.
–  Write your name on the back.

4. Other Applications:
– All of your applications should be photographed and placed in the display boards: book/booklet, brochure, cards, package, t-shirts, etc.
– Indicate that what you want to display at the exhibition.
– You can also submit any production now if you are ready.

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[ DEADLINE ]
All display board and products should be submitted.
JUNE 17TH BY 10 AM -12 NOON

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[ WHERE ]
CL1 002 Yunsun’s Office will be open that time only.

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