GD Capstone 09

Introduction to Sustainable Design
1-1. Ice Breaker: Getting to know each other
1. Fill out a registration form with your information: name, job (students/designers), design specialty (photography, illustration, web, or print, etc.), and expectations for the workshop
2. Pre-workshop survey posted currently on the blog:
— Do you have former knowledge about doing community based design work?
— Do you have any knowledge about Sustainable Design?
— Do you know much about the ecological problems that we face?
— Do you know much about the global warming issues?
— Do you know much about the green house effect?
— Do you know much about the water crisis?
— Do you know much about the pollution issues?
— Do you know much about what other designers are doing for SD?
— Do you have any knowledge of digital or non-digital storytelling?
— Do you have any experience with web 2.0 technologies?

1-2. Introduce Workshop Tools
1. Visit the workshop blog: http://www.3iblog.net/dstory
2. Understand how the blog is structured: Page, Post, Catalogue, Link, Tag, Meta, etc.
3. Register and log-in
4. Post a message with/w/out images or mp4 movies
5. Learn how to use MMS

1-3. Introduction to Global Warming and Sustainable Design
The urgent attention towards sustainable design, amongst other contemporary design issues, is needed as a design educator and multimedia designer working in the USA and UAE. The linkage between sustainable design and education, are critical as the facing of the challenges of social responsibility of designers.

1-3a. Understanding Ecological Footprints
1. Living Planet Report: Understand the Living Planet Index, which reflects the health of planetary ecosystems and the Ecological Footprint, showing the extent of human demand on our ecosystemat www.panda.org/news_facts/publications/living_planet_report/index.cfm sponsored by: WWF
2. A Documentary Film by Areeba Hanif: Environmental Films and Their Effects in Adolescents and Young Adults in Dubai (18min.) “Younger generations are not aware of the ecological issues that we are facing.”

1-3b. Thinkers and Activists
Carl Sagan, “Cosmos”
James Martin, “Institution”
Thomas L. Friedman, “The World Is Flat”
Al Gore, “Inconvenient Truth”
Cameron Sinclair: TED Prize wish: Open-source architecture to houses of the world “Design Like You Give A Damn”
Stuart Walker, “Sustainable By Design”

1-3c. Is Global Warming Real?
Korean TagStory Site:환경운동연합 에너지기후본부–소가 웃을 지구온난화.mov
Greenhouse Gases: carbon dioxide, carbon monoxide, methane etc
Global Warming Signals
— ‘Worst Polluted’ sites on Earth
— ‘Greenland’s melting ice
— Water warning in the West
— Ice caps (permafrost) melting which will raise the ocean level and result in the flooding of many ‘low’ countries deforested
— Temperatures rising causing drought in some places
— Water
The Virtual Water project: The water footprint of a person, company or nation is defined as the total volume of freshwater that is used to produce the commodities, goods and services consumed by each person, company or nation. The idea of the water footprint is quite similar to the ecological footprint, but focusing instead on the use of water.
— Higher levels of poverty
— Disease and poverty
— Many species of plants and animals may go instinct: Brazil Harlequin Toad

1-3d. What is 99months and 12 Tipping Points
http://yoworldblog.blogspot.com/2007/11/james-hansens-99-month-tipping-point.html
NASA scientist, James Hansen’s prediction on global warming: 99 months from now, our world will reach the “tipping point,” the point of no return where the climate’s reaction to the manmade creation of greenhouse gases will take over, when we will no longer be able to avert the consequences. Here are 12 tipping points; Sahara desert, Amazon forest, Ozone hole, Greenland ice sheet, Tibetan plateau, Salinity valves, North Atlantic current, El Niño, West Antarctic ice sheet, Methane catharses, The Monsoon, The Atlantic circumpolar current.

1-3e. What can we do to reveres it: The effects are infinite, unpredictable as well as possibly dangerous. However, everyone can help to slow GBW.
On A Personal Note
— Turn off all appliances when not in use.
— Recycle!! Set up recycling bins.
— Grow plants and trees in your own home/yard.
— Purchase goods that are recyclable and environmentally friendly.
As A Community
— Work with local/global people and host clubs/campaigns using networks.
— Have recycling bins and plant trees.
— GBW awareness clubs/action intervention.
— Participate with other communities and let other people know.
Economical Level
— Stop the process of desalination, for water is becoming scarce and find other cheaper and safer methods for water purification.
— Speed up enhancement for transportation with different energy sources.
— Find different energy sources and discover how to make the ones we use now more efficient and safe.
Politically In this world we need the nations of the world to come together to find solutions towards GBW
— People need to unify to work together with technology to create more earth-friendly products such as solar panel usage, evolving our energy sources, and making solar powered, energy generated cars.
— Everyone needs to chip in and contribute towards this movement, get schools and communities involved because we cannot do this alone, but side by side, with everyone cooperating we can accomplish far more and in far less time.

1-4. Introduction to Sustainable Design
1-4a. What do ‘Sustainable’ and ‘Sustainable Design’ mean?
— Sustainable development is a commitment to “Improving the quality of human life while living within the carrying capacity of supporting ecosystems.” IUCN 1991
— Definition of Sustainable Design: Sustainable design (also referred to as “green design”, “eco-design”, or “design for environment”) is the art of designing physical objects to comply with the principles of economic, social, and ecological sustainability. It is a growing trend within the fields of architecture, landscape architecture, engineering, graphic design, industrial design, interior design, and fashion design. –as quoted from Wikipedia
— What is Sustainable Design: “Design that will improve and/or benefit our ecology.”

1-4b. What can we as designers do?
Designers should advocate more conscious choices in their design decisions, material selections, and digital application uses in order to face the challenges of reducing our inconceivable ecological footprint record. Many designers witness that it is easier to choose sustainable materials due to its creative ways of doing design. Designers can be sustainable-solution -providers by Educating > Suggesting > Acting.

1-4c. Design communities build sustainable communities
1. We all need to do this together: Nothing can be done or changed without massive cooperative participations of all global communities to reverse the impact of GBW.
2. Remembering unprecedented community spirit: How can we inspire people to participate like the Korean community as a nation in the 2004 World Cup? We all can do it again.
3. Accumulating community power grain by grain: Freerice.com started helping to feed the world’s poor by playing a word game. They started with a measly 830 grains of rice donated to the UN on Oct 7, and reached 77milion on Nov 11.
4. Examples of sustainable solutions for integrating the community efforts: i.e. watching movies: The Deeper Shade of Green by Design E2.com with Cameron Sinclair, a founder of Humanity for Architecture (7min.)

Sustainable Design Projects and Proposal
2-1. Group Presentations (30 min.)
Only presenting mere facts and not opinions on each perspective.
— Green Team: Environmental Activists
— Orange Team: Environmental Supporters
— Red Team: Environmental Skeptics

2-2. Sustainable Design Leaders and Projects
1. Design E2: www.design-e2.com
e2,(the economies of being environmentally conscious) is an original HD multipart television series that explores the living vitality of the environment.
These different topics – ranging from alternative energy sources to organic farming, to sustainable architecture and design to water culture and more, challenge us to live smarter, greener and with the future in mind.
2. Autodesk: www.autodesk.com
Sustainable Design Center
3. Inhabitat: www.inhabitat.com
“GREEN DESIGN IS GOOD DESIGN GOOD DESIGN IS GREEN DESIGN” Inhabitat.com is a web blog devoted to the future of design, tracking the innovations in technology, practices and materials that are pushing architecture and home design towards a smarter and more sustainable future. Check out these sections: Energy, Product, Gadgets, or by design.
4. TreeHugger: www.treehugger.com
TreeHuger is the leading media outlet dedicated to driving sustainability mainstream. Partial to a modern aesthetic, we strive to be a one-stop shop for green news, solutions, and product information.
5. Design Hub: www.designhub.org
Design Hub is an online design resource where you can find articles, insight and news on the contemporary and collective sustainable design effort.
Check out the article, Designer Guilt: Why Sustainable Design Matters
6. Design 21: www.dhub.org
Designer Network DESIGN 21, Social Design Network is an online community dedicated to design for the greater good. It is where members of the design community along with every individual or group in the worlds can inspire each other and problem solve through design. Check out a project, Re-Written Aesop’s Fables by Hwani Lee
7. Thomas Matthews: www.thomasmatthews.com
‘10 ways design can fight the climate change’, a book made Sophie Thomas and the company’s brilliant ideas for print and exhibition design solutions.
tm_sustain_exhibition.pdf
tm_sustain_print.pdf
8. Interesting concepts in The Grand Prix Award: www.greenawards.co.uk/winners
Climate Issues: “Climate Care Campaign”
Scottish Waste Awareness Group: “Waste Aware Grampian” UNEP
Creative Gallery Education and Awareness: “Soft Drink“ For Groupe Les Echos,
“Glamorous world“ For Bates Saatchi & Saatchi, “The Tennis Shoe“ For Samu Social de Paris,
“Aim: zero emissions“ For Toyota Motor Europe, “Toilet Paper“ For World Wildlife Fund,
“You don’t have to go so far to do something good for your body.” For The Body Shop,
“Green“ For Faber-Castell, “Tomato“ For The Akatu Institute for Conscious Consumption,
“Fridge“ For Carrefour, “Sedona / Think before you drive“ For Kia Motors

2-3. Proposed Practice; Integrating Three Aspects Sustainable Design + Storytelling + Web 2.0 Technologies to communicate with the global community

2-3a. Sustainable Design
Sustainable Design by nature is destined to improve human living conditions. It is matter of how we recognize possibilities and practice implementation in our daily lives. People need to be led by the safe and sound way of transforming the living to sustainable. I suggest that Sustainable Design + Storytelling + Web 2.0 Technologies work with global communities to improve our living conditions according to the needs by the earth.

2-3b. Digital Storytelling
Storytelling is a powerful way to communicate and educate people. Most people like to talk about their experiences and opinions in general. Digital Storytelling originated from Berkeley as an international practice. It is a powerful tool for global level communication and education, which is still emerging. With the help of technology, it is getting simpler and easier for people to express their views and ideas and identify a like-minded group of people who can make a difference in the world, which is what the planet needs now.
A digital storytelling project collaborating voice narration, a collection of images, motion graphics, music and photographs
True Design: In June 2007 it invited a number of designers to participate in a digital storytelling project, which was launched and showcased during Sydney Design 07.
— Idea Comes From Everywhere by Suzanne Boccalatte
— Part and Pattern by Elke Kramer
Dubai Students digital storytelling projects with simple story board and mobile phone
— The Beauty of Nature should not be covered, Shaikha T, Sara J, Alia M, Alia S
— Everything can grow in Dubai, Alia Saif

2.3c. Web 2.0 Technologies
Web 2.0 technologies are offering an imaginative expansion of user interactions creating social networks currently.

— Users tendency and readiness: Communities share stories via SMS, MSN, and Youtube Channels in blogs, which enable users to participate in a topic with easy and simple access to the web. Young users especially tend to prefer to join a social networking such as Facebook or Cyworld.
— Web technology integration: It provides prolific opportunities to work with diverse global communities, which will assist implementations of sustainable living. We can do so by capturing users’ inspiring stories using SMS, MMS and Cameraphone/Videophone in the Blog, which can then be integrated with Vlogs like Youtube, Ikbis, LinkedIn, or Facebook channels and groups, which will encourage users to practice storytelling, connecting to users’ other social networks and community efforts into a blog.
— Blog: Simple and easy way to build a social network to share and develop ideas, and reach global audiences. (Wordpress.com is one of devoted opensource-concept companies.)
— Vlogs: It is popular and preferred among like-mind interest groups for either education or entertainment purpose such as Youtube, USA, Shoof TV, Dubai, UAE, and TagStory, Korea.
— Technology maturity: Opensource concept is prevailing to support the democratic way of getting information, tools, services, or education, which makes so much easier to reach out the majority of global web users.
— Web 3.0: It would be interesting to plan, deepen and nurture comities with Web 3.0, which enhances the emotional connections.

2-3d. Building Communities Generating Community Actions
— Non-Designers’ Effort using Facebook social network: About 6 month ago, there was a Lights-Out Event for 5 min. among Facebook users. This shows that people do know it’s effective use the web to build communities and activate their community power.
— We Are What We Do: acting to change the world providing community action counter and tracker www.wearewhatwedo.org/actiontracker/
— Watch a Youtube video: Earth Hour by World Wildlife Fund(WWF).

Listening to insightful stories
3-1. Sustainable Efforts and Stories

1. Green Effort News from UAE
— Pacific Controls’ Green Building: Dubai’s first Green Building aims for ‘LEED’ Platinum rating www.ameinfo.com/68302.html
— Green Building “A green building is about logical steps to reduce impact on the environment, some of which are very simple… What we learnt in the process was that green buildings have a significant economic advantage,” says Halabi, http://archive.gulfnews.com/supplements/commercialproperties/more_stories/10068647.html
— Foster + Partners to create the world’s first zero carbon, zero waste city in Abu Dhabi The first project as a result of the Masdar Initiative is a new 6 million square meter sustainable development that uses the traditional planning principals of a walled city, together with existing technologies to achieve a zero carbon and zero waste community. www.dezeen.com/2007/05/08/abu-dhabi-eco-city-by-foster-partners/
— DUBIOTECH: New Largest Green Building in Dubai www.inhabitat.com/2007/11/15/dubiotech-new-worlds-largest-green-building-in-dubai/

2. 51 Stories: 51 Things We Can Do to Save the Environment
www.time.com/time/specials/2007/environment
i.e., Hang Up a Clothes Line
You can make your own clothes with a needle and thread using 100% organic cotton sheared from sheep you raised on a Whole Foods diet, but the environmental quality of your wardrobe is ultimately determined by the way you wash it. A recent study by Cambridge University’s Institute of Manufacturing found that 60% of the energy associated with a piece of clothing is spent in washing and drying it. Over its lifetime, a T shirt can send up to 9 lbs. of carbon dioxide into the air.

2. Climate Action Stories
The Camp for Climate Action will explore grassroots solutions to climate change through over 100 workshops, skill-shares and debates. It aims to bring individuals and groups doing essential learning and practices on climate change.
— Camp for Climate Action 2007 video

3. Many Other Stories
Collecting past, present, and future Stories in a global community.
— MICA and Korean University Collaboration: Jikjo Project inspired by watermelon carriage
— Tag Story: 불편한 진실, 서울 도심에 열대과일, 지구 온난화를 막는 10가지 방법 www.tagstory.com/video
— Netizen Competition in Korea: 인텔과 삼보의 환경프로젝트 www.tagstory.com/video/video_post.aspx?media_id=V000092825
— Water Tower, Barjeel, UAE “We used to sustain ourselves without air-conditioning, and I think that we nowadays can learn from the old wisdom and at least be efficient in using natural energy.” By Sara Jassim and Shaikha Al Hattawi, Zayed University students
— A Story from Hayon Shin, Diera International high school student, Dubai, UAE
A Blog Story posted by hayon at ecubed.wordpress.com
“I was creating posters for a school project when I came across an idea to use old magazines to decorate my posters and give an impression of recycling and preserving resources. The reason for this was because the posters I was creating were for an environmental project to prevent global warming. It was called ‘Lights Out’, a community effort to turn off everyone’s lights for ten to five minutes to save energy. When I finished with the posters, thoroughly satisfied with my artwork, I stayed sitting down at my desk with the magazine I used, lying in front of me. Bored, I took a glue stick and glued half of a sheet and folded it over so that it stuck to it’s other side. I remembered doing this when I was young for my science book, but obviously without the glue, and it had turned out to look really nice, almost like a flower. Anyways I continued and suddenly an amazing idea blossomed into my mind! I could make this folded magazine into a tree! Yes it sounds odd by just saying it, but it made sense to me! This ‘tree’ could then represent an environmental idea. An idea of showing how resources can be saved, how, ironically, the very substance the paper was made out of, could then be recreated into a piece of art, which might be able to initiate a fundraising event for the environmental club I am in. It was perfect!”

3-4. Discussion
— What has changed and happened?
— What other imaginative implementations are feasible?
— How can we use these ideas for building community as a social network?
— How to encourage people to work on these issues such as making them local heros?

3-5. Seoul City Map Practice Presentation
Work on your city map practice sketching with likes/dislikes and analyze the emotional and practical reasons as a sustainable design application.
Search for some visuals to support your ideas. (Please optimize images before posting)
Posted on http://3iblog.net/dstory/?cat=6 (Below content images can be viewed here)